Labels World

Artwork Guide

In order to get high quality printed labels and stickers it’s best to use graphics programs such as Adobe Illustrator, InDesign or ArtPro.


In terms of custom label and sticker printing, a print bleed is the element of print that goes beyond where the label will be cut to size. The print bleed is the area of the label design that will be cut away in our production procession processes. If it is to be cut away, why is it needed? When printing labels on rolls or stickers of sheets, material in the machines can “wobble” by a millimetre or so. Where this happens and there is no print bleed there are invariably white edges to the labels; does not look nice. The print bleed is typically a continuation of the background colour of the printed label design.


A barcode is encoded information in the form of a visual pattern that a machine can read; in the form of black and white bars (elements). In terms of artwork and label design, the elements must be clear and of a high enough resolution. Your label should incorporate a barcode that has black bars on a white background as this offers the most contrast. If your label uses a transparent material then HPI White ink should be used to create a box/background for the bars. To ensure readability the DPI of the barcode should be between 300 and 600DPI and have a minimum width of 25mm.

You can get amazing Labels by using this Artwork Guide.

Artwork Guide


CMYK is the colour model used in digital label printing and refers to four inks; Cyan (C), Magenta (M), Yellow (Y) and Key (K-Black). It is imperative that your label designs are set up within this colour model and not RGB (Red, Green & Blue). Where your designs feature Pantone Spot colours please convert them to CMYK and label them as your chosen Pantone reference. Here our printing operatives will ensure a closer match as possible. In this case we always recommend producing a label proof for approval before larger contracts.

Shape Cutting

Label Finisher is Digital die cutting machine that we use to cut your labels and stickers to desired shape. To ensure correct cutting, this element needs to be set up correctly. If you are looking to produce custom shaped labels, then it is important that a safety cutting margin of  2mm is given and a Black cut line is provided  on a separate layer if this is done correctly as we will extract the cutting data that you provide.

Outlined Text

This essentially means that any text that features in your artwork should be converted to vector graphics (see AI for additional information). The beauty of custom label design is that the only real limitation is the designer’s imagination. Should a designer have opted to use a new or rather rare font for the text elements and our team does not have access then a font such as “times new roman” will be substituted in for the beautiful text created by your designer. Two issues arise here; it doesn’t look great and it can move other elements around. It’s asking for unwanted surprises. Where text is outlined, it becomes a “jigsaw piece” within your design and will not be affected.


RGB is the colour model that your computer screen uses to display images. The acronym stands for Red, Green and Blue. In comparison, the RGB colour model is larger than the CMYK model. It is therefore extremely important that your artwork files are set-up within the CMYK colour model otherwise there may be colours that we cannot accurately reproduce. Files which are not provided in CMYK will automaticity will be converted to CMYK from RGB (this might shift colour tones of some finished colours)